What I Do
I grow revenue by keeping customers longer, not just getting them through the door.
For 15 years, I’ve helped brands grow by focusing on the customers they already have. I specialize in increasing how often people return, how long they stay, and how much they spend over time.
Oriana Roberts
VP Revenue Growth
Phone:
202-415-0654
Email:
Location:
Austin, Texas
LinkedIn:
Brands I've Worked With
Results
How I turn customers into repeat, long-term revenue.
EXPERTISE
Head of Growth & Loyalty
GRUNT STYLE
Owned lifecycle, loyalty, and subscriptions. Made repeat customers a primary revenue and profit driver across 4M+ customers.
Operator & Investor
EDIFITS
Joined as an operator and investor, building the CRM and lifecycle foundation to support enterprise sales and customer activation.
Strategy Director
KOBIE MARKETING
Led loyalty and retention strategy at Kobie, growing revenue for a $9B retail portfolio by keeping customers coming back.
Marketing Director
VAIL RESORTS
Ran season pass and lift ticket marketing for 37 resorts, focused on getting 10M customers to commit early and visit more often.
Marketing Director
SANDS CHINA
Owned loyalty and customer experience for a $3B retail business, increasing visits and spend across 1,000 stores and 30M visitors.
Marketing Manager
DFS GROUP (LVMH)
Built the marketing organization for the Airport division, growing visits and spend across a $600M business with 5M monthly visitors.
PLATFORMS & TOOLS
MARKETING & CRM
Attentive, Adobe Cloud, Bluecore, Klaviyo, Tapcart, Triple Whale
GA, Inveterate, Microsoft BI, Shopify, Snowflake, Sigma, Skio, Tableau
DATA & REVENUE SYSTEMS